Ramblings of a selfish, left-handed, photographer.
June 25, 2010I was recently interviewed by my all time favorite publication, Design Aglow for a feature they will be running in the next issue. One of the questions that really stuck with me was “Clayton, how do you find the people that you have a connection with?” From what little time have in the wedding industry, I have read over and over how typical photographers go through great lengths in order to get to “know” their clients on a deeper level in order to provide them with the right kind of images. Even when I first began this wild and crazy journey the biggest piece of advice I received was that I needed to make myself more available to all kinds of clients. “You really need to expand your client base in order to be available to everyone Clayton” they would say. And still others would say “a job is job” and one even went so far as to call me a “selfish” photographer because I was too picky. He swore it would be my downfall.
Over time I have come to realize something that has turned my business on its head. And that one thing is this. However important it may be to understand who my potential client is, I know without a doubt that what is even more important is that my potential client know who I am. I guess what I’m saying is that I am who I am. And I shoot how I shoot. I don’t know of any other way so it is important that my couples understand this about me. Not vice verse. They should understand that if they are looking for “bridal party jumping in the air”, or “looking at the camera smiling” shots than I am not a right fit for them (or their parents who never seem to get me anyway). My work tends to be full of passion and sex and intimacy. In truth, a reflection of me.
I work in a bubble. Im a left handed photographer. Which is to say that while I could force myself to write right-handed, physically it could be done. But in the end it just wouldn’t feel right and would come out all sloppy. Being selfish is an amazing thing people. There is something powerful in turning away a client that isn’t a good fit for you. As a result every job I have is inspiring, and wonderful, and fulfills my need, yes NEED, to express myself in this wonderful medium. My couples “get” me. And that understanding leads to trust which leads to inspiration which leads to beautiful images. There is a fine line between giving of yourself freely and being completely and totally selfish. I have made a home on that line. And its a wonderful place to rest my head…

